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David Amerland

David Amerland is a writer, speaker and analyst, advising big companies on Search, Social media, Web trends, Technology.

David is the author of several books among the most popular of which are Google Semantic Search and The Social Media Mind. He chronicles his quest to the brand new semantic world in a SEO Advice section on his website davidamerland.com and also writes for Forbes, Social Media Today and several other sites and magazines. Somewhere between all that David indefatigably fosters meaningful dialogues on Google+ about the rapid development of semantic search and the inevitable disruption of traditional business/life models.

Google Plus David Amerland Cover two books

On April 4, 2014 David Amerland will give a presentation via a Hangout on Air at the 4th edition of the SEO Conference and as a speaker at the event, although a virtual one :-), he was so kind to answer a few questions for SEOM.

Dear David, first, thank you for supporting SEO Conference 2014 and taking time to answer these questions, despite your busy schedule.

What do you plan to share during the HOA at the SEO Conference 2014?

An overview of semantic search with a focus on the perspective of countries outside the English-speaking circle. A look at the challenge this poses (which is unique the moment you step outside the US or the UK). Some suggestions on how this circle can best be squared.

What can a Semantic Search enthusiast do, that other people can’t?

Infer meaning, Sherlock Holmes style from RL metadata. :)

What was your first encounter with the semantic web?

In 2004 at a seminar in information retrieval hosted at the University of Manchester Institute of Technology (UMIST). I got there because breathless colleague sold it to me as a session on “the death of SEO”. :)

How did the idea for the book Google Semantic Search came?

In 2009 I noticed an acceleration in research on semantic search and by the middle of 2010 many of the changes Google was carrying out on a monthly basis on its algorithm looked to be sensitizations to semantic signals and a clean up of the Link Graph. I could see that semantic search was just round the corner.

Search Drives Our World

Do you remember your very first Google + post and the way you felt back then :)?

Absolutely. I’d been following rumours of Google’s social network (a year in the planning) since the beginning of 2010. There were suggestions that it would be called “You” some said “Me” (the “Google+ you” suggestion was throwing many). It had been a hectic week in which I had finished two heavy corporate marketing campaigns. I got the invitation to join nine days after launch, before it was open to the public. My first post, as a result was placed after a lot of thought and was deeply meaningful:

David Amerlands first post on Google Plus

David Amerland’s first post on G+

To add insult to injury I was unfamiliar with the network settings so I posted it privately at a time when I had circled no one. If you ever want an example to illustrate the philosophical question of whether a tree falling in the forest when there’s no one around to hear really make any noise, this is it. :) No one saw it (except now).

Cat-Shelter-outside David Amerland

Editor’s Smiley: Google + rumour has it (h/t Heidi Bouman) that David is actually Q in human disguise, with an odd weakness for kittens caused by a wave in the continuum.

When do you think Semantic Search will take over :) in Bulgaria?

[the original question is “Do you believe in semantic search?” and  I am asking all Bulgarian experts, using the verb believe on purpose. This is because as you might well know, the semantic search is still just a blurred horizon for many countries.]

This is the million dollar question. I understand the frustration of the wait. Unfortunately semantic search, unlike Boolean search does not translate. Google has to build a separate semantic index for each language and culture. The good news is that as its index accelerates in English some of the core concepts (entities) can be mapped onto another language. We are seeing constant acceleration in this sphere so maybe a couple of years, maybe less.

p.s. Do you have a cute or it might be scary :) professional distortion?

[e.g. for me this is when I write in a notebook, before I get up from my desk, I never forget to hit a non existing Ctrl and S with my little finger and thumb :)]

LOL, well kinda. When I surf the web I am in a mental space that totally isolates me from my surroundings. At the very back of my mind I imagine that I am in space, in a spaceship and search is my umbilical cord with the world.:) [and that’s the first time I told this to any one] :)

If you want to hear David Amerland talking live at the SEO Conference, he will be joining the event via a HOA which we will announce shortly on the Google + page of the conference. Also we are taking questions for the future hangout (April 4, 201, 10 a.m. EET) in this thread.


David Amerland on the Web: Google+FacebookTwitter


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