Social Media for SEO

Social Media for SEO in 2012 една презентация на Rand Fishkin, SeoMoz

Social Media for SEO in 2012
View more presentations from Rand Fishkin

Social Media for SEO in 2012 — Presentation Transcript

1. Using Social Media to Achieve SEO Success: How to leverage the opportunities in social media for higher rankings in organic search results Rand Fishkin | CEO http://bit.ly/mozsocialseo2012
2. A New WorldSocial is Directly Tied to Search Results
3. Google+’s Network Domination
4. 90mm+ Google Users See Personalized SERPs
5. Google+ Suggested UsersThe “people and pages” results appear to come from participation on G+, high circle counts,consistent contributions and brand signals
6. Google+ in Logged-Out ResultsBoth “people and pages” and +1 counts show for logged-out users.
7. Google+ Influences Crawling Google’s New“Submit URL” Box
8. Tweeted URLs Earn Direct LinksGoogle says they don’t directly count tweets in rankings, but a popular tweet containing a linkearns a lot of re-publishing across the web Google does crawl, index and count.
9. Facebook Shares in Bing, TooThrough Bing’s partnership/integration with Facebook, results are massively personalized for anylogged-in Facebook user (all 900 million of them)
10. Google’s DEEP Social Network Whoa. Google really does know everything about you (and your friends).http://www.google.com/s2/u/0/search/social – the hardest-to-find page in Google
11. Second-Order EffectsSocial Activity Leads to Search Rankings
12. Social Drives Awareness & BrandingKeith Urban’s tweet informed 200 million people prior to President Obama’s speech:http://blog.socialflow.com/post/5246404319/breaking-bin-laden-visualizing-the-power-of-a-single
13. Social Drives QueriesJust after the social boom from DSC, the queries for their brand went “meteoric” in Google Trends
14. Queries Influence Rankingshttp://www.seomoz.org/blog/whoa-can-query-volume-directly-influence-rankings
15. Social Yields Pressvia http://stateofthemedia.org/2012/mobile-devices-and-news-consumption-some-good-signs-for-journalism/what-facebook-and-twitter-mean-for-news/?src=prc-section
16. Social Yields LinksVia http://www.opensiteexplorer.org/pages?site=www.seomoz.org%2Fblog
17. A Unified StrategyFor Search + Social Dominance
18. Create Share-Worthy Content
19. Create Share-Worthy Content Share Socially
20. Create Share-Worthy Content Share Socially Earn the Social Rankings Boost
21. Create Share-Worthy Content Share Socially Earn the Social Rankings Boost Get Natural Links from Content’s Visibility & Value
22. Create Share- Worthy Content Share Socially Earn the Social Rankings Boost Get Natural Links from Content’sEarn More Social Visibility & Value Followers
23. Create Share- Worthy Content Share Socially Earn the Social Rankings BoostAmplify Network Reach Get Natural Links from Content’s Earn More Social Visibility & Value Followers
24. Create Share- Worthy ContentMore Searchers Share SociallyBiased to Seeing Your Stuff Earn the Social Rankings BoostAmplify Network Reach Get Natural Links from Content’s Earn More Social Visibility & Value Followers
25. Create Share- Worthy ContentMore Searchers Share SociallyBiased to Seeing Your Stuff Win the Earn the Social Internet Rankings BoostAmplify Network Reach Get Natural Links from Content’s Earn More Social Visibility & Value Followers
26. Let’s Watch It HappenWith a Real Example
27. Start with Great Content http://www.dollarshaveclub.com/
28. Add a Little PR Outreach http://techcrunch.com/2012/03/06/dollar-shave-club/
29. Spread Across Social Networks http://www.facebook.com/DollarShaveClub
30. Spread Across Social Networks https://twitter.com/#!/dollarshaveclub
31. Spread Across Social Networks http://www.youtube.com/watch?v=ZUG9qYTJMsI
32. Dominate Personalized Search https://www.google.com/search?q=shave (while logged in to my account)
33. Earn Links Like CrazyThe links are too new to show in link tools like OSE/Majestic, but they likely have 10K+ links fromhigh authority domains in just a few days.
34. Win the InternetVia http://sigforum.com/eve/forums/a/tpc/f/320601935/m/2220052382
35. A Great Case Study for SEOIf DSC had integrated SEO into their viral and social marketing plan, they likely could have earnedrankings across search terms that would continue to send them traffic long after the launch.
36. Tactics that WorkIn a Search + Social World
37. Google+Tactics
38. Google+ CirclesGoogle’s “extended circles” mean you influence not only your followers, but their followers, too.
39. FindPeopleonPlus + Targeted Outreachhttp://findpeopleonplus.com – great tool for G+ discovery
40. Requesting Feedback/Shares by NameBecause a +Name becomes a notification, using them signals G+ users and often results in a follow
41. Study Ripples to Target Viral Users I shared this; it got lots of re-shares By viewing ripples like this one, you can see which influencers resulted in large amounts of shares.Hot on G+ is a great way to study this: https://plus.google.com/u/1/hot
42. G+ Also Uses Gmail… Email = NetworkAnyone with a Gmail account is automatically included in personalized sharing
43. Twitter & Facebook Tactics
44. Best Way to Grow Your Network: Share Linkshttp://danzarrella.com/infographic-5-scientifically-proven-ways-to-get-more-retweets.html
45. Drive More Social Activity w/ Proper TimingVia http://www.tweriod.com (I know, terrible name, but cool service)
46. Gamification + Profiles/UGC = WINSEOmoz’s gamified profiles created a 100% boost in profile completion (and thousands more linksfrom members’ sites. Via http://www.seomoz.org/users/profile/
47. ContentTactics
48. Good = Not Good Enoughhttp://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined
49. Visuals > Pure Text ContentJust by putting text statistics into visual content, you can earn massive sharing potential
50. Positive Mentions of InfluencersVia http://www.urbanspoon.com/blogs/52/London.html
51. Integrated Tactics
52. Social Channels to Build Search DemandIn this case, I drove searches directly using a link, but it’s also very possible
53. Rel Author + Author AuthorityGreat how-to here: http://www.blindfiveyearold.com/how-to-implement-rel-author
54. rich snippets through Hosted Video ContentGreat tutorial: http://www.distilled.net/blog/video/getting-video-results-in-google/
55. YourAnalytics RWill Lieto You.(unless you’re usingmulti-touch attribution)
56. Multi-ChannelAttribution isCritical R http://www.seomoz.org/blog/tracking-the-roi-of-social-media
57. Visualizing Visits Through Various Channelshttp://www.seomoz.org/blog/why-the-inbound-marketing-funnel-is-essential-whiteboard-friday
58. IntegratedInbound Marketing Is the Future
59. News/Media/PR SEO Email Blogs + Blogging Research/White Papers InfographicsComment Marketing Social Networks Online Video COMBINE TO WIN Local Portals (focus on just one, and you miss out) Forums WebinarsSocial Bookmarking Word of Mouth Direct/Referring Links Podcasting Type-In Traffic Q+A Sites
60. Rand Fishkin | CEO@randfishwww.seomoz.org/blogrand@seomoz.org http://bit.ly/mozsocialseo2012

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One thought on “Social Media for SEO

  1. Social Media for SEO in 2012 — Presentation Transcript

    1. Using Social Media to Achieve SEO Success: How to leverage the opportunities in social media for higher rankings in organic search results Rand Fishkin | CEO http://bit.ly/mozsocialseo2012
    2. A New WorldSocial is Directly Tied to Search Results
    3. Google+’s Network Domination
    4. 90mm+ Google Users See Personalized SERPs
    5. Google+ Suggested UsersThe “people and pages” results appear to come from participation on G+, high circle counts,consistent contributions and brand signals
    6. Google+ in Logged-Out ResultsBoth “people and pages” and +1 counts show for logged-out users.
    7. Google+ Influences Crawling Google’s New“Submit URL” Box
    8. Tweeted URLs Earn Direct LinksGoogle says they don’t directly count tweets in rankings, but a popular tweet containing a linkearns a lot of re-publishing across the web Google does crawl, index and count.
    9. Facebook Shares in Bing, TooThrough Bing’s partnership/integration with Facebook, results are massively personalized for anylogged-in Facebook user (all 900 million of them)
    10. Google’s DEEP Social Network Whoa. Google really does know everything about you (and your friends).http://www.google.com/s2/u/0/search/social – the hardest-to-find page in Google
    11. Second-Order EffectsSocial Activity Leads to Search Rankings
    12. Social Drives Awareness & BrandingKeith Urban’s tweet informed 200 million people prior to President Obama’s speech:http://blog.socialflow.com/post/5246404319/breaking-bin-laden-visualizing-the-power-of-a-single
    13. Social Drives QueriesJust after the social boom from DSC, the queries for their brand went “meteoric” in Google Trends
    14. Queries Influence Rankingshttp://www.seomoz.org/blog/whoa-can-query-volume-directly-influence-rankings
    15. Social Yields Pressvia http://stateofthemedia.org/2012/mobile-devices-and-news-consumption-some-good-signs-for-journalism/what-facebook-and-twitter-mean-for-news/?src=prc-section
    16. Social Yields LinksVia http://www.opensiteexplorer.org/pages?site=www.seomoz.org%2Fblog
    17. A Unified StrategyFor Search + Social Dominance
    18. Create Share-Worthy Content
    19. Create Share-Worthy Content Share Socially
    20. Create Share-Worthy Content Share Socially Earn the Social Rankings Boost
    21. Create Share-Worthy Content Share Socially Earn the Social Rankings Boost Get Natural Links from Content’s Visibility & Value
    22. Create Share- Worthy Content Share Socially Earn the Social Rankings Boost Get Natural Links from Content’sEarn More Social Visibility & Value Followers
    23. Create Share- Worthy Content Share Socially Earn the Social Rankings BoostAmplify Network Reach Get Natural Links from Content’s Earn More Social Visibility & Value Followers
    24. Create Share- Worthy ContentMore Searchers Share SociallyBiased to Seeing Your Stuff Earn the Social Rankings BoostAmplify Network Reach Get Natural Links from Content’s Earn More Social Visibility & Value Followers
    25. Create Share- Worthy ContentMore Searchers Share SociallyBiased to Seeing Your Stuff Win the Earn the Social Internet Rankings BoostAmplify Network Reach Get Natural Links from Content’s Earn More Social Visibility & Value Followers
    26. Let’s Watch It HappenWith a Real Example
    27. Start with Great Contenthttp://www.dollarshaveclub.com/
    28. Add a Little PR Outreachhttp://techcrunch.com/2012/03/06/dollar-shave-club/
    29. Spread Across Social Networkshttp://www.facebook.com/DollarShaveClub
    30. Spread Across Social Networkshttps://twitter.com/#!/dollarshaveclub
    31. Spread Across Social Networkshttp://www.youtube.com/watch?v=ZUG9qYTJMsI
    32. Dominate Personalized Searchhttps://www.google.com/search?q=shave (while logged in to my account)
    33. Earn Links Like CrazyThe links are too new to show in link tools like OSE/Majestic, but they likely have 10K+ links fromhigh authority domains in just a few days.
    34. Win the InternetVia http://sigforum.com/eve/forums/a/tpc/f/320601935/m/2220052382
    35. A Great Case Study for SEOIf DSC had integrated SEO into their viral and social marketing plan, they likely could have earnedrankings across search terms that would continue to send them traffic long after the launch.
    36. Tactics that WorkIn a Search + Social World
    37. Google+Tactics
    38. Google+ CirclesGoogle’s “extended circles” mean you influence not only your followers, but their followers, too.
    39. FindPeopleonPlus + Targeted Outreachhttp://findpeopleonplus.com – great tool for G+ discovery
    40. Requesting Feedback/Shares by NameBecause a +Name becomes a notification, using them signals G+ users and often results in a follow
    41. Study Ripples to Target Viral Users I shared this; it got lots of re-shares By viewing ripples like this one, you can see which influencers resulted in large amounts of shares.Hot on G+ is a great way to study this: https://plus.google.com/u/1/hot
    42. G+ Also Uses Gmail… Email = NetworkAnyone with a Gmail account is automatically included in personalized sharing
    43. Twitter & Facebook Tactics
    44. Best Way to Grow Your Network: Share Linkshttp://danzarrella.com/infographic-5-scientifically-proven-ways-to-get-more-retweets.html
    45. Drive More Social Activity w/ Proper TimingVia http://www.tweriod.com (I know, terrible name, but cool service)
    46. Gamification + Profiles/UGC = WINSEOmoz’s gamified profiles created a 100% boost in profile completion (and thousands more linksfrom members’ sites. Via http://www.seomoz.org/users/profile/
    47. ContentTactics
    48. Good = Not Good Enoughhttp://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined
    49. Visuals > Pure Text ContentJust by putting text statistics into visual content, you can earn massive sharing potential
    50. Positive Mentions of InfluencersVia http://www.urbanspoon.com/blogs/52/London.html
    51. Integrated Tactics
    52. Social Channels to Build Search DemandIn this case, I drove searches directly using a link, but it’s also very possible
    53. Rel Author + Author AuthorityGreat how-to here: http://www.blindfiveyearold.com/how-to-implement-rel-author
    54. Rich Snippets through Hosted Video ContentGreat tutorial: http://www.distilled.net/blog/video/getting-video-results-in-google/
    55. YourAnalytics RWill Lieto You.(unless you’re usingmulti-touch attribution)
    56. Multi-ChannelAttribution isCritical R http://www.seomoz.org/blog/tracking-the-roi-of-social-media
    57. Visualizing Visits Through Various Channelshttp://www.seomoz.org/blog/why-the-inbound-marketing-funnel-is-essential-whiteboard-friday
    58. IntegratedInbound Marketing Is the Future
    59. News/Media/PR SEO Email Blogs + Blogging Research/White Papers InfographicsComment Marketing Social Networks Online Video COMBINE TO WIN Local Portals (focus on just one, and you miss out) Forums WebinarsSocial Bookmarking Word of Mouth Direct/Referring Links Podcasting Type-In Traffic Q+A Sites
    60. Rand Fishkin | CEO@randfishwww.seomoz.org/blogrand@seomoz.org http://bit.ly/mozsocialseo2012

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